Bill Blass is back and better than ever

Bill Blass is back and better than ever

At the dawn of the 70’s, Vogue rang in the new decade with a bold declaration: “there are no rules of the fashion game now. You’re playing it and you make up the game as you go.” As women became more empowered, vocal, employed - rigid notions of the form and feel of women’s clothing quickly faded. Fashion was having its neo-modern renaissance and its trailblazing philosopher? William Ralph Blass, or as he preferred to be called: Bill.

BIll Blass was quite literally an explosion of color and innovation on the fashion scene. He gave women options and famously broadened the definition of evening wear, daring to give a sporty edge to couture. His decadent evening gowns stunned on the runway but also lauded were his interpretations of chic work pants or a go-to sweater. He designed for the duality of every woman: expressive but thoughtful, practical yet posh, simple but always exquisite. Above all, he was a firm believer in the power of  “wear what you feel.”

Bill was the first fashion designer to ever win a CFDA (fashion’s highest accolade) for humanitarianism. He always kept his fingers on the pulse of society’s most pressing issues and raised his voice whenever the pace of change felt stifled.

Hoping to continue the brand’s dedication to change, the Bill Blass team had to ask: what would Bill do? All answers pointed to one important cause: sustainability. 

The fashion industry stands as one of the greatest factors of environmental pollution today. We reject that model. We construct our shoes with low-waste, earth-friendly alternatives like recycled plastic, castor bean oil, and natural rubbers. Bill Blass’s signature shoe, the Sutton, is the perfect marriage of eco-friendly and stylish; its sleek silhouette is supported by bio-degradable materials and adorned with luxurious, creamy suede. This level of conscious craftsmanship requires extra time and resources but as we bring Bill Blass into the future, we are dedicated to staying on the right side of history. 

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“Bill Blass was quite literally an explosion of color and innovation on the fashion scene. He gave women options daring to give sporty edge to couture.”

Care to join us? 

Stay tuned for exciting updates on VIP memberships, new styles, and deals; we’ve got a lot in store for you and we’re thrilled to get back to what we do best: designing for the modern woman. So cheers! To making the responsible choice both beautiful and easy. To ushering in new beginnings. To Bill.